Samsung, Realme Trailed Xiaomi in Diwali Smartphone Sales
Three smartphone players — Xiaomi, Samsung and Realme — captured 57 percent of the Indian festive sales volumes as smartphone sales in the Diwali season (Oct 9-Nov 8) grew 26 pct twelvemonth-on-twelvemonth (YoY) compared to the same menses last year, a new written report said on Wed.
According to market research firm Counterpoint Research'due south "Marketplace Pulse", this was driven by e-commerce platform Amazon India and Flipkart's series of online sales and OEM promotions (such as on Mi.com) that offered deep discounts and no-cost EMI on debit and credit cards.
"Flipkart stood out due to the well-nigh number of exclusives while Amazon benefited from the launch of OnePlus 6T," Karn Chauhan, Research Annotator, Counterpoint Research, said in a statement. While Xiaomi dominated the flavour with record performance, thus, widening gap with rivals, smartphone thespian Realme witnessed a tape performance for any new make ever in Republic of india, becoming the 2nd largest brand across the e-commerce channels.
"Top three smartphone brands, Xiaomi, Samsung, and Realme captured 57 percent of the overall Diwali festive flavour smartphone sales. Xiaomi widened the gap with Samsung which still did relatively well in offline channels, capturing 30 pct share," said Tarun Pathak, Acquaintance Director, Counterpoint Research.
"Newly-launched player Realme had a record festive performance for whatsoever new make ever in India. Realme immediately captured ix percent share jumping to the third spot in overall sales volume functioning. Huawei had a stiff performance in the online segment while Vivo performed exceedingly well in offline channels," Pathak said.
"Emerging brands such as OnePlus, Pocophone, Asus and HMD Nokia also registered potent uptake during the festive season due to the new launches ahead of the festive sale period. Meanwhile, Apple's new iPhones had a lukewarm response for its new and older iPhone models," said Hanish Bhatia, Senior Annotator, Counterpoint Inquiry.
Source: https://beebom.com/samsung-realme-xiaomi-diwali-season/
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